So the marketing campaign for X-men: Days of Future Past has been really heating up over the past few months, with a lot of low key simple posters that I have been really liking, as well as what is now bustling with content the Trask Industries website. The Trask Industries website is something that has been put together for more hardcore Marvel and X-men fans It doesnt require any previous knowledge to navigate but is full of content that any readers of the comics will really enjoy. Such as stats on the Sentinal program and mutant detection devices theres a lot more but I’ll leave you to discover it for yourself.
All this transmedia has been done really well and is a great worldbuilding tool for the X-men universe that Fox has created. This type of content really appeals to a fan like me that is invested in this universe on the page and on the big screen, so its good to see that Fox has really looked into their target audience properly and identified the opportunities that digital transmedia content gives them to create a buzz leading into the film.