So this was brought to my attention by a colleague of mine. This stunt was put together for a low budget horror film by the name of Devils Due .
Chasing people around New York with a mechanical devil baby that screams and vomits, nocking signs over and just generally scaring passers has got to be one of the coolest bits of gorilla marketing I have ever seen. I just hope there was plenty of people around who could tell people what it was they actually witnessed so that this actually translates into some audience members, but im sure that wasnt overlooked, even so it does create mystery and would have people searching for more information. Either way its a good bit of marketing thats been well executed.