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So as everyone has probably already noticed, among other companies Marvel and Sony have released teaser trailers for their up and coming Superbowl TV spots for new films Amazing Spider-Man 2 and Captain America 2. Whilst its cool to see some new footage as short as they, are its just an interesting concept to me releaseing a teaser trailer for an advertisement, whilst that is the entire point of a teaser trailer it still feels funny. But really I have no problems with this strategy as the companies have just alerted to their target audiences that yes we will be having superbowl trailers and instead of doing that with a press release have shown a bit of footage and used it to further hype their new trailer with a feeling of anticipation, and instil a bit of the good old ‘I need to see more’ attitude. and just for good measure bellow I have put in the two trailers in question.



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