Mighty Marvel Marketing


During the 1980’s Marvel decided to create a new universe which was released in 1986. This universe was characterised by The White Event which is pictured above. Whilst the new universe didn’t last very long little did marvel know that the concept would be picked up by writer Jonathan Hickman and made a central part of his Avengers story 27 years later.

But enough about the comic book history behind this, i wanted to talk about this specific Ad. This one sheet ad is something I have seen in a few of the 1980s back issues that I own and man do I love it. It’s a simple Ad depicting a massive plot point for the story as well as enticing the reader with the copy at the bottom. the tag line ‘Beyond the edge of your imagination begins a…. new universe’ is just so comic book style you have got to love it, it just oozes that comic book hyperbole that i find so appealing. And the use of the white event as the key image I think was a great choice this massive bolt of what looks like energy or light hitting the earth must have had the readers thinking okay what is this I want to find out more. The use of colour is also interesting as it sticks to a three colour pallet Pink, White and Black. The stark bolt of pink stands out from the background of solid black which really catches the readers eye as they turn the page. Whilst this series might have been a short lived one this ad is still one of my favourite comic book ads ever.


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