Mighty Marvel Marketing #2

So this week we travel though time from the amazing 80s right up to now.


Last week Marvel put out multiple comics that containted an extra in the back that was the first issue of one of the recently launched all new Marvel Now titles. the one I have pictured is Black Widow #1 which was in the back of Superior Spider-Man #30.


This Idea is an old one but a good one, supply something to someone for free in the hope that they will enjoy it and go out and buy more. The books that were given away I would assume are series that are currently under performing in the sales department. Im not to sure about how  the series they were  supplied in were selected but im not sure that black widow worked well within Superior Spider-Man, Im a long time reader of Spider-Man and even though I got this free issue in the back I didnt even read it because it did not interest me. Maybe the series that were to carry the free book could have been chosen to fit the target audience of Black widow better. Im not too sure on the stratergy but to me it seems as they chose audiences that were less likely to pick Black Widow up in the first place and not a more likely audience in an attempt to expose it to a larger audience. All New Invaders #1 was also released for free inside Avengers #27 this one I feel was targeted better as there are similar characters that run through and they are both team books so this one was selected to carry the free issue on a more safe basis. In the end I think this is a good strategy to use it gives their readers something new to try for free and exposes different audiences to new content.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s