Mighty Marvel Marketing #2

So this week we travel though time from the amazing 80s right up to now.

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Last week Marvel put out multiple comics that containted an extra in the back that was the first issue of one of the recently launched all new Marvel Now titles. the one I have pictured is Black Widow #1 which was in the back of Superior Spider-Man #30.

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This Idea is an old one but a good one, supply something to someone for free in the hope that they will enjoy it and go out and buy more. The books that were given away I would assume are series that are currently under performing in the sales department. Im not to sure about how  the series they were  supplied in were selected but im not sure that black widow worked well within Superior Spider-Man, Im a long time reader of Spider-Man and even though I got this free issue in the back I didnt even read it because it did not interest me. Maybe the series that were to carry the free book could have been chosen to fit the target audience of Black widow better. Im not too sure on the stratergy but to me it seems as they chose audiences that were less likely to pick Black Widow up in the first place and not a more likely audience in an attempt to expose it to a larger audience. All New Invaders #1 was also released for free inside Avengers #27 this one I feel was targeted better as there are similar characters that run through and they are both team books so this one was selected to carry the free issue on a more safe basis. In the end I think this is a good strategy to use it gives their readers something new to try for free and exposes different audiences to new content.

Mighty Marvel Marketing

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During the 1980’s Marvel decided to create a new universe which was released in 1986. This universe was characterised by The White Event which is pictured above. Whilst the new universe didn’t last very long little did marvel know that the concept would be picked up by writer Jonathan Hickman and made a central part of his Avengers story 27 years later.

But enough about the comic book history behind this, i wanted to talk about this specific Ad. This one sheet ad is something I have seen in a few of the 1980s back issues that I own and man do I love it. It’s a simple Ad depicting a massive plot point for the story as well as enticing the reader with the copy at the bottom. the tag line ‘Beyond the edge of your imagination begins a…. new universe’ is just so comic book style you have got to love it, it just oozes that comic book hyperbole that i find so appealing. And the use of the white event as the key image I think was a great choice this massive bolt of what looks like energy or light hitting the earth must have had the readers thinking okay what is this I want to find out more. The use of colour is also interesting as it sticks to a three colour pallet Pink, White and Black. The stark bolt of pink stands out from the background of solid black which really catches the readers eye as they turn the page. Whilst this series might have been a short lived one this ad is still one of my favourite comic book ads ever.

Gotham Logo and Synopsis

So Gotham has a logo and a synopsis which I have posted below. It looks like a very interesting show I just hope the emphasis on the relationship between bruce and Gordon isnt too strong as that is gonna be a hard relationship to portray and might get a tad repetative, either way Im excited to see how the show pans out.

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Everyone knows the name Commissioner Gordon. He is one of the crime world’s greatest foes, a man whose reputation is synonymous with law and order. But what is known of Gordon’s story and his rise from rookie detective to Police Commissioner? What did it take to navigate the multiple layers of corruption that secretly ruled Gotham City, the spawning ground of the world’s most iconic villains? And what circumstances created them – the larger-than-life personas who would become Catwoman, The Penguin, The Riddler, Two-Face and The Joker?

Gotham is an origin story of the great DC Comics super villains and vigilantes, revealing an entirely new chapter that has never been told. From executive producer/writer Bruno Heller (“The Mentalist,” “Rome”), “Gotham” follows one cop’s rise through a dangerously corrupt city teetering on the edge of evil and chronicles the birth of one of the most popular super heroes of our time.

Growing up in Gotham City’s surrounding suburbs, James Gordon (Ben McKenzie, “Southland,” “The O.C.”) romanticized the city as a glamorous and exciting metropolis where his late father once served as a successful district attorney. Now, two weeks into his new job as a Gotham City detective and engaged to his beloved fiancée, Barbara Kean (Erin Richards, Open Grave, “Breaking In”), Gordon is living his dream – even as he hopes to restore the city back to the pure version he remembers it was as a kid.

Brave, honest and ready to prove himself, the newly-minted detective is partnered with the brash, but shrewd police legend Harvey Bullock (Donal Logue, “Sons of Anarchy,” “Terriers,” “Vikings,” “Copper”), as the two stumble upon the city’s highest-profile case ever: the murder of local billionaires Thomas and Martha Wayne. At the scene of the crime, Gordon meets the sole survivor: the Waynes’ hauntingly intense 12-year-old son, Bruce (David Mazouz, “Touch”), toward whom the young detective feels an inexplicable kinship. Moved by the boy’s profound loss, Gordon vows to catch the killer.

As he navigates the often-underhanded politics of Gotham’s criminal justice system, Gordon will confront imposing gang boss Fish Mooney (Jada Pinkett Smith, The Matrix films, “HawthoRNe,” Collateral), and many of the characters who will become some of fiction’s most renowned, enduring villains, including a teenaged Selina Kyle/the future Catwoman (acting newcomer Camren Bicondova) and Oswald Cobblepot/The Penguin (Robin Lord Taylor, “The Walking Dead,” Another Earth).

Although the crime drama will follow Gordon’s turbulent and singular rise through the Gotham City police department, led by Police Captain Sarah Essen (Zabryna Guevara, “Burn Notice”), it also will focus on the unlikely friendship Gordon forms with the young heir to the Wayne fortune, who is being raised by his unflappable butler, Alfred (Sean Pertwee, “Camelot,” “Elementary”). It is a friendship that will last them all of their lives, playing a crucial role in helping the young boy eventually become the crusader he’s destined to be.

New Guardians Photos

So we have three new stills from the Guardians fo the Galaxy movie to tide us over until the trailer is released Feburary 18th American time I dunno its Feb 18th here and nothing yet so I guess for me its more like Feb 19th, but anyways this movie jeez this movie is gonna be big I dont wana get over excited but I am. I am just soooooo keen for this. Also nice photos giving us an overall team, some nice effects based world building with the ship and then a close up of the main character.

Three New Winter Soldier Character Posters

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Whilst sites Like Bleeding Cool have said they think these are a bit too styalised and Idealised I have no real problem with the posters. I think they are well made marketing materials that capture the essence of each character, and come on its a superhero movie why cant they be styalised. Also on a side note I really Like the Black Widow poster it almost makes it feel as if she is the main character and not Cap its just generally more awesome.